Keeping your social content on brand

Have you ever wondered what makes a brand or a product resonate with you? 

Maybe it's the recycled fiber, or the way the company demonstrates ecological sustainability in other ways? Maybe it is the way they celebrate inclusivity and diversity. Maybe they emphasize your favorite sport, or a luxurious lifestyle, true love, or less pain...

Chances are it stuck a value chord-- it answered a need or generated a good feeling that reinforces a facet of yourself that you represent or seek to maintain or strengthen. Your customers buy products or resonate with brands that are some version of themselves. Preferably the best version, right?

When you're using social media platforms to market your brand and products, think of your values and what you stand for. Most entrepreneur's businesses are extensions of themselves and so their brand identities will be similar to their personal brand. Your ideal customers will have similar values.

What words, phrases and topics resonate? What words will you share, express and incorporate? It's wise to avoid competitor names, old company msision statements, anything that is no longer relevant or used in your company communications.

What kind of images do you want to use? What will resonate with your ideal customer?

Emojis? Sure, just make sure they are on brand! Use only the ones that represent what you stand for.

That's all for today!